Mens Underwear Index - How The State Of Our Underwear Drawers Affects The Recession!
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. No I'm not joking. If you're like most men, you've got more than a few pants in, well, less than perfect condition.
If you've not yet restocked your underwear collection and neither has your partner then the chances are the recession isn't over yet! Right now men's underwear sales are suggesting that things are hitting rock bottom and haven't begun to pick up again
Sure-this sounds trivial. But Alan Greenspan economist and former Federal Reserve chief, backs this theory all the way.
It's thought to be one of a few unusual indicators economists use in hard times to determine the state of the current economic climate.
So we've had a look through them to try and see any hint of the green shoots of an economic recovery.
Inside the Underwear Indicator
The reasoning behind this from Greenspan, is that because mens underwear is rarely seen, it's the first thing to get the chop when we begin to feel the pinch of a credit crunch.
As strange as this theory sounds, it's not actually all that ground breaking.
The study of consumer data began when we first began to see our economy dipping and increased as patterns began to emerge the deeper into the credit crunch we got. (Which Greenspan discussed with Nation Public's Radio's Robert Krulwich years back).
Therefore higher demand in mens underwear should be one of the first products to rise "when the economy begins to boost again and frugal fatigue" says Marshal Cohen, the chief industry analyst with NPD Group, which tracks consumer behavior.